The Zoo and Aquarium All Hazards Partnership (ZAHP) is an initiative created to enhance preparedness for and resiliency to all-hazards that may impact facilities in the exotic animal industry. This initiative — formerly known as the Zoo and Aquarium All Hazards Preparedness, Response, and Recovery (ZAHP) Fusion Center — was formed in 2014 through a cooperative agreement with the Association of Zoos and Aquariums (AZA) and USDA.
After revamping the initiative with a name change, the client wanted to drop the former logotype in favor of a new mark visually similar to its other initiatives (SAFE and WTA). The logo needed to be striking and represent the crucial subject matter of the initiative without becoming cluttered or off-putting. The mark with both terrestrial and aquatic species and natural and biological hazards emerged as an early favorite, since it highlighted ZAHP’s all-encompassing approach in the facilities that it serves and the hazards to which it reacts. Minor changes from the initial concept included exploration of other species and replacement of the natural hazard icon.